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Sunday, July 04, 2004

Book: Simplicity: The New Competitive Advantage by Bill Jensen

I highlighted another Bill Jensen book a few weeks ago. Reading that book caused me to look back to his earlier books to find the concepts driving his work.

For Jensen, lack of communication is one of the biggest problems facing business (and individuals) today. Without a simpler, while not simplistic, method for communication, we are drowning in a complexity of our own making.

Bill Jensen Web Site

** Other books by Bill Jensen


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