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Friday, March 23, 2007

Podcasting News » Podcasting Audience Up 18% Since Last Year

Podcasting News reports on a new podcasting study from Edison Media Research which was presented at the Corporate Podcasting Summit this week. There are some interesting items inside.

Podcasting News: Podcasting Audience Up 18% Since Last Year

Podcasting Audience Up 18% Since Last Year
March 22nd, 2007

The audience for podcasts has grown 18% in the last year, according to an upcoming report from Edison Media Research. Awareness of podcasting has grown even more, jumping from 22% in 2006 to 37% in 2007.

At the Corporate Podcasting Summit, held March 19-20 in London, Edison Media Research VP Tom Webster gave a preview of their latest research on podcasting. Webster’s statistics suggest that podcasting, like other Internet media, is growing rapidly, drawing attention away from other media. In addition, podcasts are getting a very attractive group for advertisers - well-educated people with money that like to buy things online.

Here are some of the highlights of Webster’s presentation:...


(Via Podcasting News.)

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